2011 TOPPS ATTAX BASEBALL HOBBY BOX

Product Description Configuration: 24 packs per box. 12 cards per pack.

Each pack contains 9 Topps Attax Baseball Batters, PLUS 2 Topps Attax Baseball Pitchers, PLUS 1 Topps Attax Mascot OR Topps Attax Stadium card. A rules sheet will be inserted 1:2 packs.

NEW GAME! THE CLASSIC ATTAX GAME KIDS HAVE ENJOYED FOR YEARS,BECOMES A WHOLE NEW ATTAX FOR 2011, GIVING KIDS EVEN MORE WAYS TO PLAY THEIR FAVORITE ATTAX GAME!

NEW "MAJOR LEAGUE" GAME-PLAY & RULES - New baseball action including base hits, base running, stealing and fielding in addition to pitching and home runs! - Introducing MLB® Mascot cards - assisting kids' teams to victory! - Introducing ballpark cards - setting the stage for the new game! - New 30-card expanded deck - allowing more play action! - New card design and easy-to-understand icons - keeping the game simple yet challenging enough to play again and again!

QUICK-PLAY HOME RUN DERBY GAME RULES HELPS KIDS GET INTO THE GAME FAST! - Ideal for quick play and for traveling - Great for kids who like a quick simple game with simple hitter vs. pitcher interaction and scoring - Ideal for younger kids playing with parents or friends

IT'S A WHOLE NEW BALLGAME!

NEW PACKAGING!

CONSUMER VALUE 3 WAYS FOR KIDS TO GET INTO THE GAME

STARTER BOX - 60 CARDS FOR THE PRICE OF 48 CARDS! - Ready-to-play offering 2 players everything kids need to play the new Topps ATTAX game! INCLUDES: - Two 30 card, pre-constructed (not random) ready-to-play decks - Two ATTAX deck storage boxes for kids to carry, store and protect their cards - One deluxe play mat redesigned for the new game - Game rules

VALUE PACK - NEW CONFIGURATION: 30 CARDS FOR THE PRICE OF 24 CARDS - Good item for kids and parents who want a great value, high card-count pack - Includes 30 random cards, enough cards for one player to open, build a deck and play immediately! - Enough cards for 2 players to play the "quick-play" ATTAX game rules - Excellent for jump-starting a new collection - Playmat/rules sheet included

BOOSTER PACK - 20% MORE CARDS! - Great item for kids/parents who have previously purchased ATTAX - Impulse purchase - "In allowance range" for kids - Includes 12 cards

NEW MARKETING PLAN!

MARKETING - Massive grass roots sampling and demo program across little league and camps - Tournament and prize support to build local play communities - Special code cards in starter pack offering ATTAX online play and a Toppstown experience - New packaging clearly communicates ATTAX is a game - Web and print advertising